Search Engine Optimisation (SEO) is a long-term, quantifiable marketing process aimed at improving the visibility and return of your website. Analytics on the other hand is the tracking, interpretation and understanding of your results.
Is it worth it? A study by Forrester found 93% of online experiences begin with a search engine. NOUS develop actionable insights to enhance the content, structure and user experience of your website – driving not only a higher volume of traffic to your website, but also a higher quality.
Web analytics is more than installing a script on your website and setting up a monthly report to show the number of visitors to your website. You can’t improve what you can’t measure. Without proper website tracking and analysis, it’s impossible to know what’s working and what isn’t. NOUS take the time to track, interpret and understand your data in order to produce valuable insights and recommendations.