Marketo Certified Experts.

Streamline your marketing automation with certified Marketo experts.

What is Marketo?

Marketo is a marketing automation platform designed to help brands and organisations automate and measure their marketing engagement, tasks and workflows. The platform allows you to target qualified leads and execute automated, personalised marketing campaigns across multiple digital channels.

When it comes to demand generation and marketing automation, Marketo is one of the leading platforms in the market. It’s a powerful and robust platform for amplifying your marketing efforts, but the complexities involved in implementation means many marketers are only using a fraction of its capabilities.

Capture the right customer data

Bring together the customer behavioural and profile data to engage customers at scale and manage their identities.

Personalise & automate experiences across channels

Use data, customer insights and artificial intelligence to automate and personalise every experience across the customer lifecycle and across marketing channels, including email, web, ads, events, social, mobile, and more.

Optimise business impact

Tie marketing efforts to business outcomes, like pipeline and revenue, and optimise marketing performance with analytics at each stage of the customer lifecycle.

What is a Marketo Certified Expert?

The Marketo Certified Expert designation is a technical marketing credential that validates competency, experience and operational knowledge in the broad use of Marketo. The certification ensures our team has the necessary expertise to effectively implement and manage Marketo campaign services.

This level of certification requires:

  • Foundational marketing automation knowledge
  • 1+ year of experience as a marketing automation professional
  • 1-2 years of general marketing experience
  • 800-1000+ hours hands-on experience using Marketo
  • Conceptual knowledge and understanding the business context of using marketing automation
  • Required to retake certification every 2 years

As one of the only certified Marketo partners in Queensland, NOUS takes pride in its ability to deliver powerful and completely tailored Marketo solutions for our clients.

What Marketo services do you offer?

We offer end-to-end Marketo management, walking your brand through the key stages. Our marketing automation team can setup, install and integrate your new platform with: your website, past email systems, social channels and more.

Our Marketo services comprise of:

  • Best practice Marketo instance setup and staff training
  • Campaign development and execution
  • Marketo integrations
  • Demand generation (e.g. landing pages, custom forms)
  • Customer persona creation
  • Lead scoring and segmentation workshops and implementation
  • Customer onboarding, nurture and retention programs
  • Ongoing testing and optimisation
  • Reporting and analysis
  • Revenue cycle analytics
  • Existing Marketo instance best practice audits

 

NOUS are not our advertising agency, they are so much more than that. They are our business partner. The talented team at NOUS have a strong understanding of our brand and since partnering with Curves in 2010, they have worked closely with us to develop a solid strategy for our position in the women’s health and fitness category. It’s inspiring to work alongside such an energetic and intelligent group of people.. If you are seeking MORE than just an advertising agency, NOUS is for you.

Jacqui Bialocki, Curves Australia and New Zealand

It’s a wonderful thing when your advertising agency gets your business. The team at NOUS have gone above and beyond to steer our advertising and marketing activities in the right direction. A gentle re-brand, a new website and a push into digital advertising, email and marketing automation space is getting our business great results. Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.

Stephanie Long, Hallmark Homes

We’ve been working with the team at NOUS for a number of years now, and they’ve never disappointed. Their designs always deliver on the wow factor when I present them back to our business. NOUS take the time to get to know our brands as if they were their own, which makes it very easy to trust in their advice.

Simon Jenkins, Mars

NOUS have the skills, experience and latest knowledge to plan and deliver leading-edge digital strategy. Their work is not only well considered, it looks great and most importantly is focused on the objective, whether it be generating brand awareness, quality leads or optimising sales conversion. It’s been a pleasure to work with Persephone, Craig, Brian and rest of the Nous team.

Rod Marks, AVJennings

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Marketing Automation Services.

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