Streamline your marketing automation with certified Marketo experts.
What is Marketo?
Marketo is a marketing automation platform designed to help brands and organisations automate and measure their marketing engagement, tasks and workflows. The platform allows you to target qualified leads and execute automated, personalised marketing campaigns across multiple digital channels.
When it comes to demand generation and marketing automation, Marketo is one of the leading platforms in the market. It’s a powerful and robust platform for amplifying your marketing efforts, but the complexities involved in implementation means many marketers are only using a fraction of its capabilities.
Capture the right customer data
Bring together the customer behavioural and profile data to engage customers at scale and manage their identities.
Personalise & automate experiences across channels
Use data, customer insights and artificial intelligence to automate and personalise every experience across the customer lifecycle and across marketing channels, including email, web, ads, events, social, mobile, and more.
Optimise business impact
Tie marketing efforts to business outcomes, like pipeline and revenue, and optimise marketing performance with analytics at each stage of the customer lifecycle.
What is a Marketo Certified Expert?
The Marketo Certified Expert designation is a technical marketing credential that validates competency, experience and operational knowledge in the broad use of Marketo. The certification ensures our team has the necessary expertise to effectively implement and manage Marketo campaign services.
This level of certification requires:
- Foundational marketing automation knowledge
- 1+ year of experience as a marketing automation professional
- 1-2 years of general marketing experience
- 800-1000+ hours hands-on experience using Marketo
- Conceptual knowledge and understanding the business context of using marketing automation
- Required to retake certification every 2 years
As one of the only certified Marketo partners in Queensland, NOUS takes pride in its ability to deliver powerful and completely tailored Marketo solutions for our clients.
What Marketo services do you offer?
We offer end-to-end Marketo management, walking your brand through the key stages. Our marketing automation team can setup, install and integrate your new platform with: your website, past email systems, social channels and more.
Our Marketo services comprise of:
- Best practice Marketo instance setup and staff training
- Campaign development and execution
- Marketo integrations
- Demand generation (e.g. landing pages, custom forms)
- Customer persona creation
- Lead scoring and segmentation workshops and implementation
- Customer onboarding, nurture and retention programs
- Ongoing testing and optimisation
- Reporting and analysis
- Revenue cycle analytics
- Existing Marketo instance best practice audits