Marketing automation management.

Nuturing your leads with marketing automation.

Marketing automation platforms require hands-on management, backed by rock solid strategy. Out of the box, these platforms provide you with powerful tools, but the automation part only comes after a lot of hard work, strategy, content generation and program implementation.

The platform itself can only automate what you tell it to. An understanding of what the tool can learn and know about your customers or prospects, as well as what it can do with that information is imperative. Wading through the jargon and features of each marketing automation platform to find the one that best suit the needs of your brand can be difficult, this is where NOUS can bring clarity.

Where we can help

As a certified partner agency in two marketing automation platforms, NOUS speaks the language. We offer end-to-end management of your platform, walking your brand through the key stages.

Choosing a Platform

With experience in multiple platforms, NOUS can map the features you need to deliver on your objectives. Balancing features with platform price and ease of integration ensures the best possible outcome.

Setup & Integration

Our marketing automation team can setup, install and integrate your new platform with: your website, past email systems, social channels and more.

Strategy & Journey Mapping

NOUS can help you through every stage of the process: identifying customers, creating appropriate segments, mapping user journeys and developing nurture flows. The programs we create will help convert and delight your audience.

Implementation & Launch

Once the strategy is defined and the content has been produced, it’s time to build the programs in the marketing automation platform. Our certified experts will build your programs to industry best practice.

Reporting & Analysis

To optimise your nurture flows and lead scoring campaigns, you need access to great data and reporting. NOUS will build the reporting required to help identify opportunities and optimisations.

Optimisation

Test and learn, then test and learn again. Continuous ongoing refinements to content, design and timings can deliver ongoing incremental improvements to engagement and conversion. NOUS takes ownership of this process with ongoing campaign management.

 

It’s a wonderful thing when your advertising agency gets your business. The team at NOUS have gone above and beyond to steer our advertising and marketing activities in the right direction. A gentle re-brand, a new website and a push into digital advertising, email and marketing automation space is getting our business great results. Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.

Stephanie Long, Hallmark Homes

NOUS are not our advertising agency, they are so much more than that. They are our business partner. The talented team at NOUS have a strong understanding of our brand and since partnering with Curves in 2010, they have worked closely with us to develop a solid strategy for our position in the women’s health and fitness category. It’s inspiring to work alongside such an energetic and intelligent group of people.. If you are seeking MORE than just an advertising agency, NOUS is for you.

Jacqui Bialocki, Curves Australia and New Zealand

NOUS created a suite of high performing EDMs, integrating new design features that brought consistency and a fresh look to our existing communications. A strong understanding of our brand DNA coupled with a clear desire to put the customer first made Nous an obvious choice for this project.

Simon Smith, Budget Direct

During our time with NOUS we have achieved 107.7% YTD sales growth for our low value segment. This is truly a result of the Nous team having a more strategic approach, instilling a test, learn and refine approach and ensuring the creative is always hard hitting and resonates with the target market.

Leeann Ellison, Signet

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Marketing Automation Services.

  • Customer Journey Mapping