Nuturing your leads with marketing automation.
Marketing automation platforms require hands-on management, backed by rock solid strategy. Out of the box, these platforms provide you with powerful tools, but the automation part only comes after a lot of hard work, strategy, content generation and program implementation.
The platform itself can only automate what you tell it to. An understanding of what the tool can learn and know about your customers or prospects, as well as what it can do with that information is imperative. Wading through the jargon and features of each marketing automation platform to find the one that best suit the needs of your brand can be difficult, this is where NOUS can bring clarity.
Where we can help
As a certified partner agency in two marketing automation platforms, NOUS speaks the language. We offer end-to-end management of your platform, walking your brand through the key stages.
Choosing a Platform
With experience in multiple platforms, NOUS can map the features you need to deliver on your objectives. Balancing features with platform price and ease of integration ensures the best possible outcome.
Setup & Integration
Our marketing automation team can setup, install and integrate your new platform with: your website, past email systems, social channels and more.
Strategy & Journey Mapping
NOUS can help you through every stage of the process: identifying customers, creating appropriate segments, mapping user journeys and developing nurture flows. The programs we create will help convert and delight your audience.
Implementation & Launch
Once the strategy is defined and the content has been produced, it’s time to build the programs in the marketing automation platform. Our certified experts will build your programs to industry best practice.
Reporting & Analysis
To optimise your nurture flows and lead scoring campaigns, you need access to great data and reporting. NOUS will build the reporting required to help identify opportunities and optimisations.
Test and learn, then test and learn again. Continuous ongoing refinements to content, design and timings can deliver ongoing incremental improvements to engagement and conversion. NOUS takes ownership of this process with ongoing campaign management.