Whether you’re looking to drive a lead, or sign-up a sale – persistence is key (as it actually takes several visits to get a customer across the line). Display and video advertising are the perfect solution for engaging and continuing the conversation with your potential customers. We all know the old adage ‘A picture tells a thousand words’ and combined with the right targeting, the opportunities are vast. Video and display ads work harder. You can hone in on location, demographic and interest topics (to name a few), and choose specifically where you want your ads to appear, who you want to see them and when.
The banner ads that you see on websites and social media with text, images, video, and audio are known in the marketing world as display advertising. This form of advertising can capture your audiences’ attention early in the buying cycle – offering a highly efficient means of building brand trust from the ground up.
You don’t need to be an expert to know that the popularity of online videos has been on a steady increase over the past 10 years. You only have to look at YouTube – now the second largest search engine in the world. Every month, more than 1 billion people watch more than 6 billion hours of YouTube video – with more than half of those views on mobile. The combination of video access, sharing, and community means that YouTube offers a unique opportunity for audience engagement. NOUS knows how to leverage this engagement.
With video advertising we know we will achieve higher emotional involvement with the content – way ahead of static images. And the beauty is you don’t need a large media budget to deliver powerful and effective video advertising campaigns.
The NOUS Difference
NOUS uses a fresh approach for every online advertising project. We look at each project afresh – we’ll never follow a formula and always tailor a solution. Whether it’s display advertising, video advertising or both, NOUS works with your brand to identify the most powerful and cost-effective campaign delivery.
The NOUS team is entirely in-house and is as much about the aesthetic as the performance. Our creative team – all under the one roof work closely with the performance media team and will help you understand the right format, length, style and message for your brand.
Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.
Get ready to see everyone’s to-do lists on Facebook!
By Sarah - Mar 18
Facebook’s status update box has gotten itself a new upgrade: Lists. This is the first major upgrade to the update box since the introduction of the coloured backgrounds in December 2016.
Read More ▻
Not happy jan: Google’s image search ‘peace deal’
By Saket - Feb 18
Say goodbye to Google’s “View Image” button in image search. Last week Google announced changes to its image search – one of which was the removal of the option to view an image without visiting the host website.
Read More ▻
Instagram (finally) allows post scheduling
By Elouise - Feb 18
Struggling to cope with your social media content schedule? Overwhelmed by the content you need to produce to stay on par with your competitors? Find yourself able to prepare and schedule content for almost every social media platform – except for Instagram? Well things have changed!
Read More ▻
What’s going on with Facebook’s News Feed update?
By Alex - Jan 18
What’s the reasoning behind the change, what’s likely to change and what do these changes mean for your business?
Read More ▻
I Know What You Bought Last Summer
By Mandy - Feb 16
How Google remarketing follows online shopping habits