Influencer marketing.

True influence drives action, not just awareness.

It mightn’t be a new idea – but influencer marketing has certainly been reinvigorated with the rise of social media. Customers are no longer looking to companies to inform their purchasing decisions, they want to hear it from within their own ranks. At NOUS, we are all about delivering results, and investing in influencers with large followings to promote your product or service can deliver fantastic ROI. Influencers amplify your brand’s message and seduce your target audience through their expertise, popularity or reputation. Well managed, this form of marketing also allows your brand to connect with customers in a more direct and organic way, and on a larger scale.

Our research has shown that marketing-induced customer-to-customer word of mouth can generate more than twice the sales of paid advertising. In addition to communicating your brand to the market, influencer marketing can allow you to repurpose content to impress and engage your existing customers.

Content Marketing

Content marketing is creating and sharing valuable, free content to attract and convert potential customers for your business. You’re basically looking to educate customers so they understand your products or services and have enough trust to choose your business. Content marketing isn’t limited to any one particular format either – blog articles, case studies, podcasts, videos, infographics and white papers are just some of the mediums you can use to share your content.

While you can leverage the authority of others in influencer marketing, content marketing allows you to establish your own authority and reputation with a more long term vision. It also provides you with much tighter control of your message. Your content can also be used to gain an understanding into your customer behaviour which flows nicely into your marketing automation, but that’s a whole other kettle of fish.

The NOUS Difference

While impressions are a valuable outcome from influencer and content marketing, this is only half the value. NOUS focuses on a more important result – association. Whether it’s a noteworthy publisher, a high-profile celebrity or a fortified niche – influencer and content marketing can provide targeted exposure to the right consumer. With our in-house team, NOUS tailors every message and through careful research NOUS can help your brand to attract, inform and engage your audience – establishing your credibility and fostering growth for your brand’s positioning.

NOUS are not our advertising agency, they are so much more than that. They are our business partner. The talented team at NOUS have a strong understanding of our brand and since partnering with Curves in 2010, they have worked closely with us to develop a solid strategy for our position in the women’s health and fitness category. It’s inspiring to work alongside such an energetic and intelligent group of people.. If you are seeking MORE than just an advertising agency, NOUS is for you.

Jacqui Bialocki, Curves Australia and New Zealand

We’ve been working with the team at NOUS for a number of years now, and they’ve never disappointed. Their designs always deliver on the wow factor when I present them back to our business.

Simon Jenkins, Mars

During our time with NOUS we have achieved 107.7% YTD sales growth for our low value segment. This is truly a result of the Nous team having a more strategic approach, instilling a test, learn and refine approach and ensuring the creative is always hard hitting and resonates with the target market.

Leeann Ellison, Signet

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