How is e-commerce advertising different?
While there are some similarities between marketing an eCommerce website and a bricks-and-mortar store, it’s the differences that NOUS has identified that present opportunities for the modern day business.
For starters, the consideration cycle is shorter in eCommerce – the products are much more accessible and the individual purchasing experience is more convenient and private. In a heavily price-driven market, comparison markets also have much greater relevance. At NOUS, performance and results underwrites everything we do and more quantifiable online reporting, makes your return-on-marketing-investment more transparent.
If you’re operating an online store and you aren’t taking advantage of Google Shopping – you’re probably missing out on a cost-effective source of sales.
So what is Google Shopping? It’s a program where online retailers can upload their product feed to Google, and integrate their products directly into Google advertisements. This means your product images, price and business name are eligible to appear alongside Google search text ads and organic results. You only pay when a customer clicks through to visit your website or view your inventory!
Google Shopping campaigns are critical for online retailers looking to get the most out of their advertising expenditure. The platform allows you to reach the online shoppers that matter most – the ones searching for what you sell, whether they’re shopping at home or on the go.
The NOUS Difference
We have extensive experience working across a range of client verticals, eCommerce platforms and marketing channels and all that experience is held in-house. We do not outsource.
The NOUS digital team analyses and optimises the entire customer journey – from consideration through to sale.
NOUS is all about results and we focus on the actual outcome. With every advertising dollar spent, we’re looking at the resulting sales to measure and improve your return-on-marketing-expenditure.