NOUS fails to convince jury. Captures target market instead!
24 November 2016
Newstead Brewing Co. needed their delivery van to deliver more than their beer. NOUS crafted a message that worked on multiple levels, resonated with the NBCo. brand and appealed to such a massive audience that images of it went viral – appearing on the front page of Reddit, and gaining over 1.7 million views on Imgur. Job done.
The van was a popular entry at the recent BADC (Brisbane Advertising and Design Club) awards. Instead of delivering beer, it picked up a Silver and Bronze trophy (along with five other finalist listings for NOUS).
The AGDA (Australian Graphic Design Association) awards were revealed on Saturday 19th November 2016, and representing NOUS at the event in Adelaide was our Creative Director, Craig Patch-Taylor.
Once again the NBCo. van was a driving force, making NOUS the very first recipients of the inaugural AGDA Volunteers Choice Award.
Right, let’s go to the pub.