2015 – Year in Review
22 December 2015
We are celebrating the end of 2015 in style, with a band of Nousketeers doing what Nous does best. Working on our abs 😉
It’s been a big year in branding and online marketing, with changes coming from many sources. Some of those changes have a greater impact for brand positioning, allowing you to get more reach and ROI from your advertising spend.
Social media is now more important than ever, with new ways of advertising across all platforms. There’s instant interaction and video platforms, including periscope and meerkat, allowing brands and users to engage on a more personal level. Snapchat and Instagram have changed their advertising opportunities and Facebook is allowing advertisers to gather data from within their platform through Facebook lead ads.
The Google search engine made major changes this year with the Mobilegeddon update in April, additional Panda quality updates and a Penguin update which made changes to local listings from a 3 pack of results to a 7 pack, which also impacted Google maps.
In the world of branding we saw the Tokyo Olympic committee withdraw its emblem under calls of plagiarism, and Google developed a new logo, brand and company – Alphabet with it’s own distinct domain name of abc.xyz
Here at Nous, the team keeps up with the changes that occur, so we can recommend the best platforms for your brand presence. Whether it’s online or offline, print media, tvc, social media or website creation, we are your brand partner that creates a clear consistent message to your intended audience.
We even won a few awards from BADC. Take a look at some of our work below.
We wish you and yours a safe and happy Christmas Season and a successful start to 2016!
[youtube video id=”8FFO22qEK_s”]