Case Study

Hallmark Homes

NOUS and Hallmark homes have built a great partnership. A family-owned South East Queensland business, Hallmark Homes has become the ‘go to’ builder for people looking for an excellent quality home at the right price. NOUS has partnered with Hallmark Homes to strengthen their brand and increase its relevance and visibility, shifting focus to digital advertising and marketing automation. The brand is now top-of-mind with many more buyers considering building a home.

The NOUS solution

Don’t change anything … just make it work!

When Hallmark Homes came to NOUS they didn’t want (or need) a complete overhaul, but a refresh. They had an established identity but it wasn’t strong enough to transition the brand from traditional advertising media into the digital space.

We started by going back to basics. We sat down together and established a strong and relevant brand framework that guides the brand long into the future. We freshened Hallmark Homes visual identity to make it more contemporary, while retaining its established strength and still be instantly recognisable as the company that customers love and trust.

Instant connections with right-now content

A brand’s digital presence is critical – it’s more often than not the first point of contact for new customers. NOUS developed a new fully responsive website that reflects the refreshed identity and drives leads and builds Hallmark’s business. Information from the website is immediately provided to their sales team so prospects can be carefully nurtured utilising marketing automation along with a healthy dash of good old fashioned customer service.

Building a leader in the digital space

We’ve seamlessly introduced digital media into the mix. Multiple new channels have been added to the mix and these have dramatically increased Hallmark’s presence. Our careful approach to testing, optimising and improving is at the core of everything we do. Coupled with our ongoing hands-on approach to digital media management, we’re seeing some great results.

It’s a wonderful thing when your advertising agency gets your business. The team at NOUS have gone above and beyond to steer our advertising and marketing activities in the right direction. A gentle re-brand, a new website and a push into digital advertising, email and marketing automation space is getting our business great results. Their creativity when it comes to our visual advertising from TV to signage is just fantastic. NOUS have assembled a great team who are at the top of their game and a pleasure to deal with. We couldn’t be happier.

Stephanie Long, Hallmark Homes