When working to increase your website visibility, combining both on-site and off-site search engine optimisation will give your site the best opportunity to gain rankings and be higher in the search terms, as well as have more sources for your traffic to come from.
Here we will discuss the various methods you can use for developing off-site optimisation campaigns, with tips for each area to simplify the work that is required. Developing strategies to continually update these areas will ensure your site has long-term success.
Off-site SEO Elements
When working on elements for off-site SEO, it can all be boiled down to Linkbuilding, however there are more ways to develop worthwhile trustworthy links than ever before.
With Google Penguin updates, the quality of the links you get is far more important than the quantity, and gathering 1-2 strong links from high ranking websites with relevant content to yours is much more valuable than getting 100’s or even 1000’s of low-quality links.
If you already have great content on your site, with answers to questions people ask, infographics, videos or other helpful information, then you can reach out to people who currently share this kind of information on their networks, this could be on their blogs, through social media or in a forum they run.
For some of these opportunities, they may request payment for endorsement of your product or service, and others want to supply their followers with extra helpful details about a specific topic or product. To find the top influencers in your field, there are a range of tools you can use to locate them, such as Buzzsumo, Traackr and others.
Using social media platforms is a standard part of developing links for a website, and can be easily done through putting links to your content on the social media platforms you run and asking people to share them on their streams. If the content you have is relevant and beneficial, people will naturally want to share it with their friends and followers.
These days you can also pay for your content to be made more visible on any of the social media platforms and reach a larger audience, giving you the opportunity to increase brand visibility or have a greater range of contact for sales opportunities.
Google also pays attention to Local listings. Part of the algorithm shows results in a geotargeted area, which is usually within 5-10 kilometres of the source the person is searching from, located through their computers location or their devices gps. With 35% of searches now occouring on mobiles and tablets, getting this data right gives a boost to your website visibility.
Local listing information is a two part process, one is to update information in Google Webmaster Tools (now Search Console) through highlighting your data, and the second is to go through main authoritive local website to ensure the data about your name, address, phone number and other details matches the information on your website.
The kind of places considered important in local listings are yellowpages, startlocal, yelp and others, that give relevant trustworthy information about your website.
When you work on both on-site and off-site optimisation, you can be sure that your website will rise in the search engine results rankings, and gain the strength to be visible for the long term.