Thoughts from the blog.

Your website can make or break the perception of your brand, so how you manage your imagery is critical. The key to solving your image problem is to first understand your brand properly (why you exist and why your customers need you), then decide what you want your imagery to do. While both photography and illustration can achieve either, sometimes one might provide a better result than the other. Here’s why…

Have you experienced a sudden downturn in Story views on Instagram? Don’t worry – it’s not you and you’re not alone. Instagram is cracking down on growth hackers, clearing the platform of inauthenticity, and helping marketers and influencers alike to accurately gauge Instagram Story performance and engagement with users.