While it’s taken a global pandemic for QR codes to take off, so integrated have they become into our lives in such a short time that businesses which don’t incorporate them into the delivery or promotion of their products and services could be quickly left behind.
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How to deal with bad reviews on Google
By Elouise - Oct 20
Although they might be a bit hard to swallow, bad reviews are not the worst thing for your brand. It’s expected for brands to have a couple of negative reviews, in fact it’s suspicious if there are none. What’s critical is how your brand chooses to react.
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How to deal with bad reviews on Facebook
By Elouise - Aug 20
For some customers, when things go wrong, Facebook is just one of the platforms where they can air their frustrations. The good news is, even though the customer is clearly ticked off, you haven’t lost them just yet, but how you act next is critical as it will affect how your customers will see and interact with your brand in future.
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Favicons bring brand recognition to Google search results
By Elouise - Jul 20
The use of favicons in Google’s search engine results has caused a bit of turbulence amongst digital marketers and brands, but it’s likely that they’re here to stay. So, what does this mean for your brand?
