Social Influencer Marketing – The good, the bad, and the ugly
By Lorelei - Mar 19
Social influencer marketing is the collaboration of brands with influential people, for the promotion of a product, service or campaign. These influential people have established credibility within a specific industry, and have the access and ability to persuade large audiences through their credibility and reach.
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Branding Through Storytelling
By Lorelei - Jan 19
Since the dawn of humanity, stories have existed to shape and connect us. Though the way we tell stories changes – from oral retellings and cave drawings, to interpretive dance and Twitter – our desire to tell and hear them remains unchanged. Stories are still one of the most fundamental ways in which we communicate, make sense of our world and share that understanding with others.
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The Power of Product Packaging
By Lorelei - Nov 18
It doesn’t matter whether you’re an established company or just starting out, product packaging is an important part of your marketing, advertising and branding strategies. Sure, the product is what people discuss, and yes, it’s the product that they come back for, but it’s the packaging that draws people in. It’s packaging that entices people to buy your product in the first place (well, at least it’s one of the reasons).