Thoughts from the blog.

Your website can make or break the perception of your brand, so how you manage your imagery is critical. The key to solving your image problem is to first understand your brand properly (why you exist and why your customers need you), then decide what you want your imagery to do. While both photography and illustration can achieve either, sometimes one might provide a better result than the other. Here’s why…

Social influencer marketing is the collaboration of brands with influential people, for the promotion of a product, service or campaign. These influential people have established credibility within a specific industry, and have the access and ability to persuade large audiences through their credibility and reach.