Instagram Reels and TikTok – same same but different.
They’re both platforms for the creation and discovery of short-form videos. Both have simple-to-use editing features for adding music, changing speed and adding filters. Both are geared towards easy discoverability and are so quick and easy to use that anyone can be a ‘creator’. Where they differ is their audience, functionality and advertising opportunities.
So, how do you decide which platform is better for your brand, or if you should use both? Here we break down everything you need to know about TikTok and Instagram Reels.
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Google Announces $340 million In Credits
By Alex - Apr 20
To help address some of the challenges faced by businesses around the world, Google has announced a new commitment worth over $800 million to support small and medium sized businesses, health organisations, governments and more.
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Should TikTok be a part of your marketing strategy?
By Elouise - Oct 19
With over 500 million active users worldwide, could TikTok be the biggest tool missing from your marketing toolbox?
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How important are ‘Likes’ on Instagram, really?
By Elouise - Aug 19
The removal of ‘Like’ counts on Instagram posts…
We can still sometimes hear the cries of despair, the torches being lit, and in the distance – sirens. But is there reason to panic?
