Developing a Content Strategy that Works – It Starts with the Right Approach
By Adam - May 22
With over 70% of digital marketers actively carrying out content marketing activities in 2021, a solid content strategy is certainly not a ‘nice-to-have’ but an absolute necessity for every business looking to compete in an increasingly crowded marketplace.
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9 Mistakes You Might Be Making With Your Website
By Laura - Feb 22
A website is often the customers’ first touch point with a brand, so it’s vital to make a good first impression. Depending on the type of business, a website can also become the go-to hub for brand/customer interaction and ongoing brand loyalty. A website that’s difficult to navigate, ill-equipped with relevant information or just down-right looks bad, can turn potential customers away quickly and some for good.
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What’s the difference between Facebook Ads & Boosted Posts?
By Laura - Jan 22
If you’re new to social media advertising, you’d be forgiven for thinking that Facebook Ads and boosted posts are the same thing. However, there are considerable differences between the two and it’s important to know which option is most appropriate for your brand to use and when. So if you’re not sure where to start, we’ve broken down the key differences – and pros and cons of each.
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How will iOS 14.5 affect your Facebook campaigns?
By Laura - May 21
Unless you’ve been living under a rock – you’ve no doubt heard about the digital marketers’ doom and gloom that is the iOS 14.5 update. While Apple can pat themselves on the back for their response to the ever-growing concern over data and privacy, it’s brands and marketers who are more significantly affected by this change – losing valuable insights into audience targeting, conversion reporting and attribution.
