Developing a Content Strategy that Works – It Starts with the Right Approach
By Adam - May 22
With over 70% of digital marketers actively carrying out content marketing activities in 2021, a solid content strategy is certainly not a ‘nice-to-have’ but an absolute necessity for every business looking to compete in an increasingly crowded marketplace.
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You know it. (And they know)
By Elouise - Mar 20
Just two colours and some type. With nothing else, no photography, illustration or shadows, at first glance there’s no product…except there is.
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Branding Through Storytelling
By Lorelei - Jan 19
Since the dawn of humanity, stories have existed to shape and connect us. Though the way we tell stories changes – from oral retellings and cave drawings, to interpretive dance and Twitter – our desire to tell and hear them remains unchanged. Stories are still one of the most fundamental ways in which we communicate, make sense of our world and share that understanding with others.
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The Power of Product Packaging
By Lorelei - Nov 18
It doesn’t matter whether you’re an established company or just starting out, product packaging is an important part of your marketing, advertising and branding strategies. Sure, the product is what people discuss, and yes, it’s the product that they come back for, but it’s the packaging that draws people in. It’s packaging that entices people to buy your product in the first place (well, at least it’s one of the reasons).