SEO Tips – Off-Site Optimisation

When working to increase your website visibility, combining both on-site and off-site search engine optimisation will give your site the best opportunity to gain rankings and be higher in the search terms, as well as have more sources for your … Continued

SEO Tips – On-Site Optimisation

Helping your site to be visible in search engine result pages (serps) is a combination of on-site and off-site elements to aid in optimising of your website. Here we will go through some of the methods that can be used … Continued

Fifty Shades of Grey – Whipping Colour Consistency for Your Brand into Shape

How to Ensure Your Brand Colours Match Online and In Print So you’ve got your smashing new logo design. Now you want to use it! But how do you keep your branding looking consistent in both print and on screen? … Continued

Your Website Looks Like Crap On My Phone

How to Test Your Website on Multiple Devices With the growing number of smart phones and tablets supporting various versions of operating systems and browsers, ensuring a website is visually optimised and functional across these platforms is a vital part … Continued

SEO Now – How a 3 Letter Acronym Became the Key for Google

Search engine optimisation has changed dramatically since the Internet became a viable way of researching information, products and services in the 1990’s. The very first website, was a resource system, allowing universal access to a “large amount” of documents and … Continued

With UGC Trust Is a Two Way Street

How to Avoid Crotch Shots In Your User Generated Campaign It’s content and it’s generated by the user. Sounds simple enough, right? Wrong. With the aim of reaching your intended target audience for your final product or service, engaging them … Continued

11 Tips to Increase Social Media Engagement for Your Business

Ask any of your friends or family and they probably have some kind of social media account whether it’s Facebook, Twitter, Instagram, LinkedIn, or Snapchat, or all of the above. In fact you wouldn’t even have to ask because you’d … Continued

Avoid Stale Content on Your Website

Keeping Your Brand and Website Fresh When you’re standing at the fridge with the doors wide open looking for something to fill the void you never reach for the thing in the back corner that looks a little old and … Continued

Branding Strategy – Should You Do a Brand Refresh?

Create Brand Integrity When we are talking about a brand refresh, what does it actually mean? Refreshing your brand doesn’t necessarily mean out with the old and in the new—for example a brand new logo (although in some cases that … Continued

Why You Should Invest in an Outstanding Company Logo

Does a $5 Logo Really Fit Your Brand? Multiple designers, choice, and speed. The lure of a website offering a $5 logo may seem tempting. We share our insights about the value of a logo and why your company can’t … Continued