We’ve been strategically building brands since 1999. We work with our clients, not against them, delivering what’s needed: from creative concept and design, to complete campaigns, websites and digital marketing. We put function first: it’s got to be right, it’s got to work, it’s got to be spot on.
What is “creative” anyway? At NOUS, it all begins with the brief. Every job we do draws its strength from our thorough understanding of what you want for your brand. For us, the answer is always in the question.
NOUS are not our advertising agency, they are so much more than that. They
are our business partner. The talented team at NOUS have a strong understanding of our brand and since partnering with Curves in 2010, they have worked closely with us to develop a solid strategy for our position in the women’s health and fitness category.
NOUS created a suite of high performing EDMs, integrating new design features that brought consistency and a fresh look to our existing communications. A strong understanding of our brand DNA coupled with a clear desire to put the customer first made NOUS an obvious choice for this project.
Your website can make or break the perception of your brand, so how you manage your imagery is critical. The key to solving your image problem is to first understand your brand properly (why you exist and why your customers need you), then decide what you want your imagery to do. While both photography and illustration can achieve either, sometimes one might provide a better result than the other. Here’s why…